UNKL347

Founded by art school music junkie in 1996, UNKL347, at that time called 347boardrider.co, shade these young designers. Based on their love towards skateboarding they create these store with limited distribution. Their stuff is made through special orders and catalogue.

Shortly they became the pioneer of Indonesia's own label with their initial designs that described about the way of life they were living. Back in the earlier days they had no one but themselves to please. They were making things that they want to wear and need to wear. They opened their first physical store in 1999. Later on 347boardrider.co grown as its owners' life continued, music, nightlife, art, and with avant-garde nuance that made them where they are today. Then the name changed into “347”.

A lot of things happen in between 2000-2005. By the end of 2006, 347 evolved into UNKL347 and made a tagline of “after ten years, friends call us unkle” which tried to explain about what happened inside the company.

What make UNKL347 different is because these label become the pioneer of emerging independent designer in indonesia. Young designer used to face difficulty to put forward their ideas and abilities. There is juat a few store who would sell their stuff. And now lots of independent designer open their independent store and sell their design and also speak their ideas.